The markets are subject to a steady, significant economic change.
The trend towards unified markets and the consequent stronger globalization and digitalization increases the pressure on companies – clients develop other buying patterns and requirements.
The today’s customer is a mobile client, a “connected customer”, who is informed and also has a corresponding expectation. In this expectation, it is essentially a request: I always want everything immediately and everywhere. That is the principle.
Companies which adapt to this behavior accordingly and provide adquate services, are able to communicate with the client adequately. And those who do not, will have difficulties to keep pace with this change.
In order to keep up with these demands, companies must develop new market strategies – have to adapt.
It goes without saying that your customers will judge you by how you can help them to cope with these new demands. Anyone who just wants to sell products and services and not offer customers anything of corporate or personal value will soon realize they are losing out.